{"id":14325,"date":"2025-07-13T15:14:10","date_gmt":"2025-07-13T15:14:10","guid":{"rendered":"https:\/\/finoptima.ch\/wuerden-sie-uns-weiterempfehlen\/"},"modified":"2026-02-02T09:36:36","modified_gmt":"2026-02-02T09:36:36","slug":"wuerden-sie-uns-weiterempfehlen","status":"publish","type":"post","link":"https:\/\/finoptima.ch\/en\/would-you-recommend-us\/","title":{"rendered":"&#8220;Would you recommend us?&#8221;"},"content":{"rendered":"<p><span dir=\"auto\">I remember a training session with an experienced sales consultant at a car dealership in Spiez. Technically, he was brilliant and his advice was on equal footing with the customers. His closing rate was excellent, but when the topic of referrals came up, I saw uncertainty in his eyes for the first time.<\/span><\/p>\n<p><span dir=\"auto\">&#8220;I know it would be important,&#8221; he said, &#8220;but somehow it feels like begging.&#8221;<\/span><\/p>\n<p><span dir=\"auto\">An honest statement. And one I hear again and again in my sales training sessions. Because although 91% of customers say they trust recommendations from friends the most, according to a Nielsen study, only 11% of salespeople actively seek referrals (source: Dale Carnegie Sales Index, 2023).<\/span><\/p>\n<p><span dir=\"auto\">Why this discrepancy?<\/span><\/p>\n<p><span dir=\"auto\">Because many salespeople have learned to want to persuade, but haven&#8217;t learned how to leverage trust. Because asking for a referral often feels like dependency, rather than what it actually is: an expression of trust.<\/span><\/p>\n<p><span dir=\"auto\">Let&#8217;s imagine a typical situation: The customer is satisfied and the deal is closed. Everything is perfect, and then&#8230; nothing more happens. The salesperson politely thanks the customer, says goodbye, and thus misses the opportunity to reach the next prospect directly via the shortest route: through the satisfied customer themselves.<\/span><\/p>\n<p><span dir=\"auto\">Studies by Harvard Business Review (2022) show that:<\/span><br \/>\n<span dir=\"auto\">\u2022 Referrals convert 4x better than leads from other sources<\/span><br \/>\n<span dir=\"auto\">\u2022 The closing rate for referral leads is over 60%, compared to an average of 20-30% for cold calling<\/span><br \/>\n<span dir=\"auto\">\u2022 And: Customers who come via referrals remain loyal longer and buy more frequently.<\/span><\/p>\n<p><span dir=\"auto\">Yet, in practice, I often see sales teams that haven&#8217;t developed a culture of referrals. They ask too late or not at all. Or, worse still, they rely on automated emails with links to review portals, which come across as mass-generated messages. The crucial human element is lost in the process.<\/span><\/p>\n<p><span dir=\"auto\">What&#8217;s the solution?<\/span><\/p>\n<p><span dir=\"auto\">Referrals must become part of the sales conversation. Those who have professionally guided their customers can and should conclude the conversation with a clear &#8220;May I ask you something?&#8221;\u2014with the same confidence as in a price negotiation.<\/span><\/p>\n<p><span dir=\"auto\">In our FinOptima training courses, we focus precisely on this. We show how to naturally integrate referrals, prepare them strategically, and place them honestly, without a script, but with real impact.<\/span><\/p>\n<p><span dir=\"auto\">Because one thing is certain: trust is the most valuable currency in sales. Those who receive it freely should be able to use it \u2013 respectfully, consistently, and with empathy.<\/span><\/p>\n<p><span dir=\"auto\">And when was the last time you actively asked for a referral after closing a deal?<\/span><\/p>\n<p><strong>Unleashing potential \u2013 celebrating success.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Moment, in dem viele Verk\u00e4ufer verstummen, obwohl gerade jetzt die T\u00fcr zum n\u00e4chsten Abschluss weit offensteht.<\/p>\n","protected":false},"author":1,"featured_media":14534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[139],"tags":[],"class_list":["post-14325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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