{"id":14360,"date":"2025-07-13T15:01:58","date_gmt":"2025-07-13T15:01:58","guid":{"rendered":"https:\/\/finoptima.ch\/eine-auswahl-an-offenen-fragen-fuer-eine-erfolgreiche-bedarfsanalyse-im-autoverkauf\/"},"modified":"2025-11-15T12:05:11","modified_gmt":"2025-11-15T12:05:11","slug":"eine-auswahl-an-offenen-fragen-fuer-eine-erfolgreiche-bedarfsanalyse-im-autoverkauf","status":"publish","type":"post","link":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/","title":{"rendered":"A selection of open-ended questions for a successful needs analysis in car sales"},"content":{"rendered":"<p><span dir=\"auto\">I see it time and again in our FinOptima sales training: Many sales consultants jump far too quickly into model discussions or price negotiations, hoping to close the deal quickly without understanding the customer&#8217;s true needs.<\/span><br \/>\n<span dir=\"auto\">But those who skip the needs analysis or approach it incorrectly usually only sell the obvious, not what the customer actually needs. Or worse: they lose the customer because the customer doesn&#8217;t feel understood.<\/span><\/p>\n<p><span dir=\"auto\">The quality of the questions determines how well I connect with the customer&#8217;s reality and whether trust is established.<\/span><\/p>\n<p><span dir=\"auto\">A car is more than just a means of transportation. It&#8217;s part of everyday life and often an emotional statement. Those who understand this ask different questions and sell more successfully.<\/span><\/p>\n<p><span dir=\"auto\">That&#8217;s why, in our automotive sales training, I place particular emphasis on the art of questioning during the needs analysis, because good questions lead to clear needs. Clear needs lead to perfectly tailored solutions. And perfectly tailored solutions lead to successful sales.<\/span><\/p>\n<p><span dir=\"auto\">Here are 10 open-ended questions that I recommend to car salespeople as a framework for an empathetic, customer-oriented conversation:<\/span><\/p>\n<p><span dir=\"auto\">1. What prompted you to consider buying a new car?<\/span><\/p>\n<p><span dir=\"auto\">2. What is your current mobility solution and what would you like to improve?<\/span><\/p>\n<p><span dir=\"auto\">3. In which situations should your new vehicle be particularly helpful? (daily life, family, work, leisure, travel)<\/span><\/p>\n<p><span dir=\"auto\">4. What has been your best driving experience so far and what were the reasons for it?<\/span><\/p>\n<p><span dir=\"auto\">5. What features are absolutely essential for your next vehicle?<\/span><\/p>\n<p><span dir=\"auto\">6. Is there anything you disliked or missed in previous vehicles?<\/span><\/p>\n<p><span dir=\"auto\">7. Who else will be using the vehicle and what are their needs?<\/span><\/p>\n<p><span dir=\"auto\">8. How do you want to feel when you get into your new car? (safe, confident, modern, sporty, proud, innovative, environmentally friendly)<\/span><\/p>\n<p><span dir=\"auto\">9. How important are aspects like sustainability, running costs, or resale value to you?<\/span><\/p>\n<p><span dir=\"auto\">10. What would have to happen today for you to say: \u201cThis is exactly the right car for me\u201d?<\/span><\/p>\n<p><span dir=\"auto\">These questions are the gateway to a relationship, not just a sales pitch. They help the customer understand and articulate their own needs more clearly, and they empower the salesperson to pave the way for a sound decision.<\/span><\/p>\n<p><span dir=\"auto\">My experience shows that asking these kinds of questions doesn&#8217;t just sell cars; it creates genuine, lasting customer experiences.<\/span><\/p>\n<p><span dir=\"auto\">And that&#8217;s precisely what FinOptima teaches in its sales training: tried-and-tested questioning techniques, active listening, and authentic communication. All on equal footing and with real impact.<\/span><\/p>\n<p><span dir=\"auto\">Because those who ask questions lead. And those who ask better questions sell better.<\/span><\/p>\n<p><strong>Unleashing potential \u2013 celebrating success.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ich erlebe es in unseren FinOptima Verkaufstrainings immer wieder: Viele Verkaufsberater steigen viel zu schnell in die Modellberatung oder das Preisgespr\u00e4ch ein, in der Hoffnung, den Kunden rasch zum Abschluss zu f\u00fchren<\/p>\n","protected":false},"author":1,"featured_media":14564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[139],"tags":[],"class_list":["post-14360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A selection of open-ended questions for a successful needs analysis in car sales - Finoptima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A selection of open-ended questions for a successful needs analysis in car sales - Finoptima\" \/>\n<meta property=\"og:description\" content=\"Ich erlebe es in unseren FinOptima Verkaufstrainings immer wieder: Viele Verkaufsberater steigen viel zu schnell in die Modellberatung oder das Preisgespr\u00e4ch ein, in der Hoffnung, den Kunden rasch zum Abschluss zu f\u00fchren\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Finoptima\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-13T15:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-15T12:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@finoptima.ch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@finoptima.ch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/\"},\"author\":{\"name\":\"admin@finoptima.ch\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#\\\/schema\\\/person\\\/1fa39e819e454a22bb8d6e0901547e60\"},\"headline\":\"A selection of open-ended questions for a successful needs analysis in car sales\",\"datePublished\":\"2025-07-13T15:01:58+00:00\",\"dateModified\":\"2025-11-15T12:05:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\",\"articleSection\":[\"insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/\",\"name\":\"A selection of open-ended questions for a successful needs analysis in car sales - Finoptima\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\",\"datePublished\":\"2025-07-13T15:01:58+00:00\",\"dateModified\":\"2025-11-15T12:05:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\",\"width\":900,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A selection of open-ended questions for a successful needs analysis in car sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/\",\"name\":\"FinOptima\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#organization\",\"name\":\"FinOptima\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"width\":715,\"height\":792,\"caption\":\"FinOptima\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/finoptima-franco-iaderosa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/#\\\/schema\\\/person\\\/1fa39e819e454a22bb8d6e0901547e60\",\"name\":\"admin@finoptima.ch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"caption\":\"admin@finoptima.ch\"},\"sameAs\":[\"https:\\\/\\\/finoptima.ch\"],\"url\":\"https:\\\/\\\/finoptima.ch\\\/en\\\/author\\\/adminfinoptima-ch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A selection of open-ended questions for a successful needs analysis in car sales - Finoptima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/","og_locale":"en_US","og_type":"article","og_title":"A selection of open-ended questions for a successful needs analysis in car sales - Finoptima","og_description":"Ich erlebe es in unseren FinOptima Verkaufstrainings immer wieder: Viele Verkaufsberater steigen viel zu schnell in die Modellberatung oder das Preisgespr\u00e4ch ein, in der Hoffnung, den Kunden rasch zum Abschluss zu f\u00fchren","og_url":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/","og_site_name":"Finoptima","article_published_time":"2025-07-13T15:01:58+00:00","article_modified_time":"2025-11-15T12:05:11+00:00","og_image":[{"width":900,"height":651,"url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png","type":"image\/png"}],"author":"admin@finoptima.ch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@finoptima.ch","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#article","isPartOf":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/"},"author":{"name":"admin@finoptima.ch","@id":"https:\/\/finoptima.ch\/en\/#\/schema\/person\/1fa39e819e454a22bb8d6e0901547e60"},"headline":"A selection of open-ended questions for a successful needs analysis in car sales","datePublished":"2025-07-13T15:01:58+00:00","dateModified":"2025-11-15T12:05:11+00:00","mainEntityOfPage":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/"},"wordCount":438,"publisher":{"@id":"https:\/\/finoptima.ch\/en\/#organization"},"image":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png","articleSection":["insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/","url":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/","name":"A selection of open-ended questions for a successful needs analysis in car sales - Finoptima","isPartOf":{"@id":"https:\/\/finoptima.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#primaryimage"},"image":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png","datePublished":"2025-07-13T15:01:58+00:00","dateModified":"2025-11-15T12:05:11+00:00","breadcrumb":{"@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#primaryimage","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png","width":900,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/finoptima.ch\/en\/a-selection-of-open-ended-questions-for-a-successful-needs-analysis-in-car-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/finoptima.ch\/en\/"},{"@type":"ListItem","position":2,"name":"A selection of open-ended questions for a successful needs analysis in car sales"}]},{"@type":"WebSite","@id":"https:\/\/finoptima.ch\/en\/#website","url":"https:\/\/finoptima.ch\/en\/","name":"FinOptima","description":"","publisher":{"@id":"https:\/\/finoptima.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finoptima.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/finoptima.ch\/en\/#organization","name":"FinOptima","url":"https:\/\/finoptima.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/finoptima.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","width":715,"height":792,"caption":"FinOptima"},"image":{"@id":"https:\/\/finoptima.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/finoptima-franco-iaderosa"]},{"@type":"Person","@id":"https:\/\/finoptima.ch\/en\/#\/schema\/person\/1fa39e819e454a22bb8d6e0901547e60","name":"admin@finoptima.ch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","caption":"admin@finoptima.ch"},"sameAs":["https:\/\/finoptima.ch"],"url":"https:\/\/finoptima.ch\/en\/author\/adminfinoptima-ch\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/posts\/14360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/comments?post=14360"}],"version-history":[{"count":0,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/posts\/14360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/media\/14564"}],"wp:attachment":[{"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/media?parent=14360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/categories?post=14360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finoptima.ch\/en\/wp-json\/wp\/v2\/tags?post=14360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}