{"id":10656,"date":"2025-09-17T12:54:59","date_gmt":"2025-09-17T12:54:59","guid":{"rendered":"https:\/\/finoptima.ch\/specialist-articles\/"},"modified":"2026-01-14T06:52:35","modified_gmt":"2026-01-14T06:52:35","slug":"articles-dexperts","status":"publish","type":"page","link":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/","title":{"rendered":"Articles d\u2019experts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10656\" class=\"elementor elementor-10656 elementor-10654\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b12382 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"71b12382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2be917 elementor-widget__width-inherit elementor-widget elementor-widget-elementskit-heading\" data-id=\"2c2be917\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Articles d\u2019experts<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Dans nos articles d\u2019experts, nous partageons des id\u00e9es pratiques, des exp\u00e9riences concr\u00e8tes et des r\u00e9flexions sur la vente, le leadership, la qualit\u00e9 du service et le d\u00e9veloppement personnel. Pour celles et ceux qui ne laissent pas l\u2019impact au hasard \u2013 mais veulent comprendre comment se construisent des relations solides, des conversations porteuses de sens et des cultures efficaces.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c7560 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e4c7560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ccf2b elementor-widget elementor-widget-tj-blog-grid\" data-id=\"38ccf2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"tj-blog-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n<div class=\"row rg-50 \">\r\n  <div class=\"col-lg-12 \">\r\n          <div class=\"row rg-30 justify-content-center\">\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/customer-at-the-center-or-the-deal\/\">\r\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/customer-at-the-center-or-the-deal\/\">\r\n                    Le client au centre ou la...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Un dilemme que beaucoup de commerciaux connaissent trop bien. Un participant m\u2019a confi\u00e9 tr\u00e8s ouvertement lors d\u2019une de...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/customer-at-the-center-or-the-deal\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/porsche-corrige-le-tir-et-s-appuie-de-nouveau-de-plus-en-plus-sur-les-moteurs-combustion\/\">\r\n                    <img decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/135.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/135.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/135-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/135-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/135-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/porsche-corrige-le-tir-et-s-appuie-de-nouveau-de-plus-en-plus-sur-les-moteurs-combustion\/\">\r\n                    Porsche corrige le tir et s&rsquo;appuie...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">La nouvelle a fait r\u00e9agir toute l\u2019industrie. Porsche, symbole d\u2019innovation, change de direction. Des mod\u00e8les qui devaient \u00e0...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/porsche-corrige-le-tir-et-s-appuie-de-nouveau-de-plus-en-plus-sur-les-moteurs-combustion\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/vendre-gr-ce-l-ia-r-ve-du-futur-ou-r-alit-depuis-longtemps\/\">\r\n                    <img decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/134.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/134.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/134-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/134-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/134-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/vendre-gr-ce-l-ia-r-ve-du-futur-ou-r-alit-depuis-longtemps\/\">\r\n                    Vendre gr\u00e2ce \u00e0 l&rsquo;IA : r\u00eave...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Les ventes ont toujours \u00e9volu\u00e9. Mais ce que nous vivons actuellement n\u2019est pas une \u00e9volution. C\u2019est un bouleversement...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/vendre-gr-ce-l-ia-r-ve-du-futur-ou-r-alit-depuis-longtemps\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/la-concession-automobile-c-tait-hier-maintenant-place-la-sc-ne\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/133.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/133.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/133-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/133-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/133-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/la-concession-automobile-c-tait-hier-maintenant-place-la-sc-ne\/\">\r\n                    La concession automobile, c&rsquo;\u00e9tait hier. Maintenant,...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Ce que Mercedes-AMG a ouvert avec le nouveau Brand Center \u00e0 Hambourg est plus que de l\u2019architecture. C\u2019est...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/la-concession-automobile-c-tait-hier-maintenant-place-la-sc-ne\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/ce-que-les-ventes-peuvent-apprendre-de-la-gastronomie\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/132.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/132.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/132-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/132-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/132-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/ce-que-les-ventes-peuvent-apprendre-de-la-gastronomie\/\">\r\n                    Ce que les ventes peuvent apprendre...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Lorsque j\u2019anime des formations dans le secteur de la restauration, je demande souvent :\u00ab Qu\u2019est-ce qui fait un...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/ce-que-les-ventes-peuvent-apprendre-de-la-gastronomie\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/quelle-tait-la-plus-haute-montagne-du-monde-avant-la-d-couverte-du-mont-everest-8-848-m-au-dessus-du-niveau-de-la-mer\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/131.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/131.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/131-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/131-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/131-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/quelle-tait-la-plus-haute-montagne-du-monde-avant-la-d-couverte-du-mont-everest-8-848-m-au-dessus-du-niveau-de-la-mer\/\">\r\n                    Quelle \u00e9tait la plus haute montagne...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Une question apparemment inoffensive que je pose souvent au d\u00e9but d\u2019un s\u00e9minaire.Pour d\u00e9tendre l\u2019atmosph\u00e8re. Pour faire sourire. Pour...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/quelle-tait-la-plus-haute-montagne-du-monde-avant-la-d-couverte-du-mont-everest-8-848-m-au-dessus-du-niveau-de-la-mer\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/je-n-tais-pas-vraiment-le-prototype-d-une-carri-re-universitaire\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/130.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/130.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/130-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/130-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/130-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/je-n-tais-pas-vraiment-le-prototype-d-une-carri-re-universitaire\/\">\r\n                    Je n&rsquo;\u00e9tais pas vraiment le prototype...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Plus petit que les autres, un peu en surpoids, avec des racines italiennes.Mes deux parents ont immigr\u00e9 en...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/je-n-tais-pas-vraiment-le-prototype-d-une-carri-re-universitaire\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/je-dois-d-abord-en-discuter-avec-ma-femme\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/129.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/129.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/129-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/129-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/129-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/je-dois-d-abord-en-discuter-avec-ma-femme\/\">\r\n                    Je dois d&rsquo;abord en discuter avec...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Une phrase que tout commercial a certainement d\u00e9j\u00e0 entendue. Sympathique, respectueuse et apparemment tout \u00e0 fait normale. Mais...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/je-dois-d-abord-en-discuter-avec-ma-femme\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/la-le-on-de-nokia-changer-ou-dispara-tre\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/128.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/128.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/128-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/128-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/128-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/la-le-on-de-nokia-changer-ou-dispara-tre\/\">\r\n                    La le\u00e7on de Nokia : Changer...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">En 2013, Nokia a \u00e9t\u00e9 vendue \u00e0 Microsoft. Lors de la conf\u00e9rence de presse, le PDG Stephen Elop...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/la-le-on-de-nokia-changer-ou-dispara-tre\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/livraison-de-voiture-avec-effet-waouh-un-moment-ou-une-tape-marquante\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/127.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/127.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/127-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/127-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/127-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/livraison-de-voiture-avec-effet-waouh-un-moment-ou-une-tape-marquante\/\">\r\n                    Livraison de voiture avec effet \u00ab...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Pour de nombreuses organisations de vente, la remise du v\u00e9hicule est une conclusion administrative :Pose des plaques, signature...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/livraison-de-voiture-avec-effet-waouh-un-moment-ou-une-tape-marquante\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/le-co-t-total-de-possession-ctp-une-discipline-sous-estim-e-par-de-nombreux-d-cideurs\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/126.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/126.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/126-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/126-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/126-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/le-co-t-total-de-possession-ctp-une-discipline-sous-estim-e-par-de-nombreux-d-cideurs\/\">\r\n                    Le co\u00fbt total de possession (CTP)...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">TCO \u2013 la discipline sous-estim\u00e9e de nombreux d\u00e9cideurs Certains pensent que le co\u00fbt total de possession (TCO \u2013...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/le-co-t-total-de-possession-ctp-une-discipline-sous-estim-e-par-de-nombreux-d-cideurs\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/le-plus-grand-pi-ge-du-leadership-le-contr-le-au-lieu-de-la-confiance\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/125.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/125.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/125-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/125-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/125-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/le-plus-grand-pi-ge-du-leadership-le-contr-le-au-lieu-de-la-confiance\/\">\r\n                    Le plus grand pi\u00e8ge du leadership...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Au d\u00e9but de l\u2019ann\u00e9e 2024, j\u2019ai accompagn\u00e9 une entreprise du secteur de la vente au d\u00e9tail qui luttait...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/le-plus-grand-pi-ge-du-leadership-le-contr-le-au-lieu-de-la-confiance\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/porsche-h-site-l-industrie-aussi\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/124.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/124.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/124-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/124-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/124-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/porsche-h-site-l-industrie-aussi\/\">\r\n                    Porsche h\u00e9site. L&rsquo;industrie aussi.                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Ce que nous vivons actuellement n\u2019est pas une bosse. C\u2019est un s\u00e9isme structurel. Il y a un mois,...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/porsche-h-site-l-industrie-aussi\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/acteur-commercial-quand-je-deviens-d-lib-r-ment-un-client-difficile\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/123.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/123.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/123-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/123-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/123-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/acteur-commercial-quand-je-deviens-d-lib-r-ment-un-client-difficile\/\">\r\n                    Acteur commercial \u2013 quand je deviens...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Non, ce n'\u00e9tait pas une vraie dispute. Et il n'y avait pas non plus de v\u00e9ritable raison de...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/acteur-commercial-quand-je-deviens-d-lib-r-ment-un-client-difficile\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/clause-de-non-concurrence-dans-les-ventes\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1716.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1716.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1716-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1716-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1716-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/clause-de-non-concurrence-dans-les-ventes\/\">\r\n                    Clause de non-concurrence dans les ventes                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Clause de non-concurrence dans les ventes : protection contre la migration ou signe d\u2019un manque de culture de...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/clause-de-non-concurrence-dans-les-ventes\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/pouvoir-statut-envie-et-l-ego-du-directeur-des-ventes\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1761674853470-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1761674853470-2.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1761674853470-2-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1761674853470-2-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1761674853470-2-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/pouvoir-statut-envie-et-l-ego-du-directeur-des-ventes\/\">\r\n                    Pouvoir, statut, envie et l&rsquo;ego du...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Pouvoir, statut, envie et l\u2019ego du directeur commercial. Ou : quand l\u2019employ\u00e9 arrive dans une nouvelle voiture de...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/pouvoir-statut-envie-et-l-ego-du-directeur-des-ventes\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/que-reste-t-il-quand-la-clarte-fait-defaut\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1762428911028-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1762428911028-2.jpg 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1762428911028-2-300x217.jpg 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1762428911028-2-768x556.jpg 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/1762428911028-2-600x434.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/que-reste-t-il-quand-la-clarte-fait-defaut\/\">\r\n                    Que reste-t-il quand la clart\u00e9 fait...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Un leadership qui reste silencieux. Que reste-t-il lorsque la clart\u00e9 fait d\u00e9faut ? La semaine derni\u00e8re, lors d\u2019une...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/que-reste-t-il-quand-la-clarte-fait-defaut\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/nous-nous-recommanderiez-vous\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufsberater_Training_Empfehlungen_FinOptimaeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufsberater_Training_Empfehlungen_FinOptimaeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufsberater_Training_Empfehlungen_FinOptimaeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufsberater_Training_Empfehlungen_FinOptimaeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufsberater_Training_Empfehlungen_FinOptimaeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/nous-nous-recommanderiez-vous\/\">\r\n                    \u00abNous nous recommanderiez-vous ?\u00bb                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Je me souviens d\u2019une session de formation avec un conseiller commercial exp\u00e9riment\u00e9 dans une concession automobile \u00e0 Spiez....<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/nous-nous-recommanderiez-vous\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/toutes-les-commandes-ne-sont-pas-de-bonnes-commandes-et-tous-les-clients-ne-sont-pas-forc-ment-un-bon-choix-pour-finoptima\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Erstgespraech_Verkaufstraining__FinOptima-2eng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Erstgespraech_Verkaufstraining__FinOptima-2eng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Erstgespraech_Verkaufstraining__FinOptima-2eng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Erstgespraech_Verkaufstraining__FinOptima-2eng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Erstgespraech_Verkaufstraining__FinOptima-2eng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/toutes-les-commandes-ne-sont-pas-de-bonnes-commandes-et-tous-les-clients-ne-sont-pas-forc-ment-un-bon-choix-pour-finoptima\/\">\r\n                    Toutes les commandes ne sont pas...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">\u00c0 la fin de l\u2019\u00e9t\u00e9 2023, une entreprise de vente au d\u00e9tail m\u2019a contact\u00e9 : un budget important,...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/toutes-les-commandes-ne-sont-pas-de-bonnes-commandes-et-tous-les-clients-ne-sont-pas-forc-ment-un-bon-choix-pour-finoptima\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/le-rire-ne-diminue-pas-le-s-rieux-il-en-renforce-au-contraire-l-impact\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufstraining_Abschlusstechniken_Vertribstraining_FinOptima-1eng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufstraining_Abschlusstechniken_Vertribstraining_FinOptima-1eng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufstraining_Abschlusstechniken_Vertribstraining_FinOptima-1eng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufstraining_Abschlusstechniken_Vertribstraining_FinOptima-1eng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Verkaufstraining_Abschlusstechniken_Vertribstraining_FinOptima-1eng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/le-rire-ne-diminue-pas-le-s-rieux-il-en-renforce-au-contraire-l-impact\/\">\r\n                    Le rire ne diminue pas le...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">En vente, on forme \u00e0 beaucoup de choses : techniques de closing, strat\u00e9gies d\u2019argumentation, traitement des objections, n\u00e9gociation...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/le-rire-ne-diminue-pas-le-s-rieux-il-en-renforce-au-contraire-l-impact\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/parlez-vous-la-langue-de-vos-clients\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Sprache_der_Kunden_Vertribstraining_FinOptimaeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Sprache_der_Kunden_Vertribstraining_FinOptimaeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Sprache_der_Kunden_Vertribstraining_FinOptimaeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Sprache_der_Kunden_Vertribstraining_FinOptimaeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Sprache_der_Kunden_Vertribstraining_FinOptimaeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/parlez-vous-la-langue-de-vos-clients\/\">\r\n                    Parlez-vous la langue de vos clients...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">R\u00e9cemment, j\u2019ai rencontr\u00e9 le directeur g\u00e9n\u00e9ral d\u2019une cha\u00eene de mode en Suisse romande.Nous planifions une session de formation...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/parlez-vous-la-langue-de-vos-clients\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/excellence-de-service-le-moteur-de-revenus-le-plus-puissant-bien-que-invisible\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_Service-Excellence_verbessern_FinOptimaeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_Service-Excellence_verbessern_FinOptimaeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_Service-Excellence_verbessern_FinOptimaeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_Service-Excellence_verbessern_FinOptimaeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_Service-Excellence_verbessern_FinOptimaeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/excellence-de-service-le-moteur-de-revenus-le-plus-puissant-bien-que-invisible\/\">\r\n                    Excellence de service : le moteur...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Dans le secteur de la restauration et de l\u2019h\u00f4tellerie, la qualit\u00e9 du produit ne suffit plus \u00e0 garantir...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/excellence-de-service-le-moteur-de-revenus-le-plus-puissant-bien-que-invisible\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/une-s-lection-de-questions-ouvertes-pour-une-analyse-des-besoins-r-ussie-dans-la-vente-automobile\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/07\/Kundenerlebnis_im_Auto-Verkauf_verbessern_FinOptimaeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/une-s-lection-de-questions-ouvertes-pour-une-analyse-des-besoins-r-ussie-dans-la-vente-automobile\/\">\r\n                    Une s\u00e9lection de questions ouvertes pour...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Je le constate encore et encore dans nos formations de vente FinOptima : beaucoup de conseillers commerciaux passent...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/une-s-lection-de-questions-ouvertes-pour-une-analyse-des-besoins-r-ussie-dans-la-vente-automobile\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/sieben-konkrete-ansaetze-um-bestehende-kunden-zu-begeistern-und-zu-binden\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Kundenerlebnis_im_Verkauf_verbesserneng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Kundenerlebnis_im_Verkauf_verbesserneng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Kundenerlebnis_im_Verkauf_verbesserneng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Kundenerlebnis_im_Verkauf_verbesserneng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Kundenerlebnis_im_Verkauf_verbesserneng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/sieben-konkrete-ansaetze-um-bestehende-kunden-zu-begeistern-und-zu-binden\/\">\r\n                    Sept approches concr\u00e8tes pour ravir et...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Une id\u00e9e re\u00e7ue courante dans la vente : la vente serait le point final.En r\u00e9alit\u00e9, c\u2019est l\u00e0 que...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/sieben-konkrete-ansaetze-um-bestehende-kunden-zu-begeistern-und-zu-binden\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/coaching-ex-cutif-entre-efficacit-leadership-de-soi-et-pression-des-attentes\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Beratung_fuer_Verkaufsstrategieeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Beratung_fuer_Verkaufsstrategieeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Beratung_fuer_Verkaufsstrategieeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Beratung_fuer_Verkaufsstrategieeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Beratung_fuer_Verkaufsstrategieeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/coaching-ex-cutif-entre-efficacit-leadership-de-soi-et-pression-des-attentes\/\">\r\n                    Coaching ex\u00e9cutif : entre efficacit\u00e9, leadership...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Ceux qui occupent des postes de direction \u00e9voluent dans un environnement extr\u00eamement complexe. Prises de d\u00e9cisions lourdes de...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/coaching-ex-cutif-entre-efficacit-leadership-de-soi-et-pression-des-attentes\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/gestion-efficace-des-leads-dans-les-concessions-automobiles\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching-fuer-Verkaufsmitarbeitendeeng.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching-fuer-Verkaufsmitarbeitendeeng.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching-fuer-Verkaufsmitarbeitendeeng-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching-fuer-Verkaufsmitarbeitendeeng-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching-fuer-Verkaufsmitarbeitendeeng-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/gestion-efficace-des-leads-dans-les-concessions-automobiles\/\">\r\n                    Gestion efficace des leads dans les...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">De nombreux concessionnaires automobiles investissent des sommes consid\u00e9rables dans la publicit\u00e9, les \u00e9v\u00e9nements et leur pr\u00e9sence en ligne,...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/gestion-efficace-des-leads-dans-les-concessions-automobiles\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/p-nurie-de-main-d-uvre-qualifi-e-fort-taux-de-rotation-du-personnel-clients-insatisfaits\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching_Verkaufstraining_Fachkraeftemangel_eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching_Verkaufstraining_Fachkraeftemangel_eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching_Verkaufstraining_Fachkraeftemangel_eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching_Verkaufstraining_Fachkraeftemangel_eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coaching_Verkaufstraining_Fachkraeftemangel_eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/p-nurie-de-main-d-uvre-qualifi-e-fort-taux-de-rotation-du-personnel-clients-insatisfaits\/\">\r\n                    P\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e, fort taux...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Die Schweizer Gastronomie und Hotellerie stehen unter Druck und sehen sich mit strukturellen Herausforderungen konfrontiert, die nicht nur...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/p-nurie-de-main-d-uvre-qualifi-e-fort-taux-de-rotation-du-personnel-clients-insatisfaits\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-j-aime-autant-ce-que-je-fais\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_Franco_Iaderosa_-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_Franco_Iaderosa_-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_Franco_Iaderosa_-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_Franco_Iaderosa_-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_Franco_Iaderosa_-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-j-aime-autant-ce-que-je-fais\/\">\r\n                    Pourquoi j\u2019aime autant ce que je...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Je n\u2019ai pas un travail typique. J\u2019ai une mission. Une mission qui me met au d\u00e9fi, qui me...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/pourquoi-j-aime-autant-ce-que-je-fais\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/reconqu-rir-la-confiance-strat-gies-professionnelles-pour-une-fid-lisation-client-durable\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_FinOptima_eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_FinOptima_eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_FinOptima_eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_FinOptima_eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Coachin_Verkaufstraining_Professionelle-Strategien_FinOptima_eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/reconqu-rir-la-confiance-strat-gies-professionnelles-pour-une-fid-lisation-client-durable\/\">\r\n                    Reconqu\u00e9rir la confiance : strat\u00e9gies professionnelles...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">La confiance est le fondement de toute relation client stable et, en m\u00eame temps, son composant le plus...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/reconqu-rir-la-confiance-strat-gies-professionnelles-pour-une-fid-lisation-client-durable\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/j-ai-t-trait-comme-une-nuisance-et-non-comme-un-client-payant\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Reklamation-Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Reklamation-Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Reklamation-Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Reklamation-Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/06\/Reklamation-Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/j-ai-t-trait-comme-une-nuisance-et-non-comme-un-client-payant\/\">\r\n                    J\u2019ai \u00e9t\u00e9 trait\u00e9 comme une nuisance,...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">La semaine derni\u00e8re, j\u2019ai eu une r\u00e9clamation en tant que particulier. Un malentendu, un d\u00e9faut de produit. Rien...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/j-ai-t-trait-comme-une-nuisance-et-non-comme-un-client-payant\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-les-r-ductions-ne-fid-lisent-pas-les-clients-sur-le-long-terme\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_FinOptimaeng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_FinOptimaeng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_FinOptimaeng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_FinOptimaeng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_FinOptimaeng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-les-r-ductions-ne-fid-lisent-pas-les-clients-sur-le-long-terme\/\">\r\n                    Pourquoi les r\u00e9ductions ne fid\u00e9lisent pas...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Un clic. C\u2019est tout ce qu\u2019il faut pour comparer prix, performance, service et disponibilit\u00e9. La transparence est devenue...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/pourquoi-les-r-ductions-ne-fid-lisent-pas-les-clients-sur-le-long-terme\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/\">\r\n                    Quand les primes \u00e9teignent votre cerveau                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Pourquoi les primes de vente bien intentionn\u00e9es se retournent souvent contre les entreprises et comment elles pourraient \u00eatre...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/il-tait-un-roc-puis-il-a-tout-simplement-disparu\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Coachin_Verkaufsschulung-Verkaufstraining_FinOptima_1eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/il-tait-un-roc-puis-il-a-tout-simplement-disparu\/\">\r\n                    Il \u00e9tait un roc. Puis il...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Giancarlo \u00e9tait l\u2019incarnation m\u00eame du d\u00e9vouement. Responsable commercial chez l\u2019un de mes clients, une concession automobile \u00e0 Chiasso,...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/il-tait-un-roc-puis-il-a-tout-simplement-disparu\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/je-prendrai-contact\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_FinOptima_11eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_FinOptima_11eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_FinOptima_11eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_FinOptima_11eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_FinOptima_11eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/je-prendrai-contact\/\">\r\n                    \u201eJe prendrai contact.\u201c                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Comment savoir si un client est r\u00e9ellement int\u00e9ress\u00e9 ou s\u2019il ne fait que vous utiliser comme levier pour...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/je-prendrai-contact\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/gestion-des-r-clamations-dans-la-vente-un-guide-rapide-pour-mettre-en-place-un-syst-me\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Reklamationsmanagement_FinOptima_1eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Reklamationsmanagement_FinOptima_1eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Reklamationsmanagement_FinOptima_1eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Reklamationsmanagement_FinOptima_1eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Reklamationsmanagement_FinOptima_1eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/gestion-des-r-clamations-dans-la-vente-un-guide-rapide-pour-mettre-en-place-un-syst-me\/\">\r\n                    Gestion des r\u00e9clamations dans la vente...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Les r\u00e9clamations font partie de la vie des affaires, mais la mani\u00e8re dont une entreprise les g\u00e8re distingue...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/gestion-des-r-clamations-dans-la-vente-un-guide-rapide-pour-mettre-en-place-un-syst-me\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-de-nombreux-vendeurs-de-voitures-sont-des-immigr-s-de-deuxi-me-g-n-ration-et-ce-que-les-entreprises-peuvent-en-apprendre\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Autoverkauf_FinOptima_1eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Autoverkauf_FinOptima_1eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Autoverkauf_FinOptima_1eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Autoverkauf_FinOptima_1eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Autoverkauf_FinOptima_1eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/pourquoi-de-nombreux-vendeurs-de-voitures-sont-des-immigr-s-de-deuxi-me-g-n-ration-et-ce-que-les-entreprises-peuvent-en-apprendre\/\">\r\n                    Pourquoi de nombreux vendeurs de voitures...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Vous l\u2019avez probablement d\u00e9j\u00e0 remarqu\u00e9 : vous parcourez les concessions automobiles suisses et vous r\u00e9alisez rapidement que beaucoup...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/pourquoi-de-nombreux-vendeurs-de-voitures-sont-des-immigr-s-de-deuxi-me-g-n-ration-et-ce-que-les-entreprises-peuvent-en-apprendre\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n                  <div class=\"col-xl-6 col-lg-6 col-md-6 col-12\">\r\n            <div class=\"blog-style-2 blog-el-item wow fadeInUp\" data-wow-delay=\"0.1s\">\r\n              <div class=\"blog-images\">\r\n                                  <a href=\"https:\/\/finoptima.ch\/fr\/virtuelles-training-2-2-2-2\/\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"651\" src=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Vertriebsberatung_Gastronomie-Hotellerie_FinOptima_1eng-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Vertriebsberatung_Gastronomie-Hotellerie_FinOptima_1eng-1.png 900w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Vertriebsberatung_Gastronomie-Hotellerie_FinOptima_1eng-1-300x217.png 300w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Vertriebsberatung_Gastronomie-Hotellerie_FinOptima_1eng-1-768x556.png 768w, https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Vertriebsberatung_Gastronomie-Hotellerie_FinOptima_1eng-1-600x434.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>                  <\/a>\r\n                                              <\/div>\r\n              <div class=\"blog-content\">\r\n                <div class=\"blog-two-meta blog-el-meta\">\r\n                  <ul>\r\n                                                          <\/ul>\r\n                <\/div>\r\n                <h4 class=\"title blog-el-title under-line\">\r\n                  <a href=\"https:\/\/finoptima.ch\/fr\/virtuelles-training-2-2-2-2\/\">\r\n                    \u00ab\u202fL\u2019excellence du service\u202f\u00bb comme moteur de...                  <\/a>\r\n                <\/h4>\r\n                                  <div class=\"desc\">Beaucoup parlent de la vente, mais nous parlons du moment d\u2019avant\u202f: le moment o\u00f9 il est d\u00e9cid\u00e9 si...<\/div>\r\n                \r\n                                  <div class=\"blog-button\">\r\n                    <a class=\"blog-btn text-btn\" href=\"https:\/\/finoptima.ch\/fr\/virtuelles-training-2-2-2-2\/\">\r\n                      Lire la suite                      <i aria-hidden=\"true\" class=\"tji-arrow-right\"><\/i>                    <\/a>\r\n                  <\/div>\r\n                              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n              <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Articles d\u2019experts Dans nos articles d\u2019experts, nous partageons des id\u00e9es pratiques, des exp\u00e9riences concr\u00e8tes et des r\u00e9flexions sur la vente, le leadership, la qualit\u00e9 du service et le d\u00e9veloppement personnel. Pour celles et ceux qui ne laissent pas l\u2019impact au hasard \u2013 mais veulent comprendre comment se construisent des relations solides, des conversations porteuses de sens et des cultures efficaces. Customer at the center or the&#8230; A dilemma that many salespeople know all too well. One participant told me quite openly in one of&#8230; Lire la suite Porsche is correcting course and is&#8230; The news has made the industry sit up and take notice. Porsche, a symbol of innovation, is changing&#8230; Lire la suite Selling with AI: Dreams of the&#8230; Sales has always been changing. But what we are currently experiencing is not evolution. It is a tectonic&#8230; Lire la suite The car dealership was yesterday. Now&#8230; What Mercedes-AMG has opened with the new Brand Center in Hamburg is more than architecture. It&rsquo;s a statement&#8230;. Lire la suite What sales can learn from gastronomy When I lead trainings in the catering industry, I often ask: \u00ab\u00a0What makes a really good service for&#8230; Lire la suite What was the highest mountain in&#8230; A seemingly harmless question that I often ask at the beginning of a seminar. To loosen up. To&#8230; Lire la suite I wasn&#8217;t exactly the prototype for&#8230; Shorter than others, a little overweight, with Italian roots. Both parents immigrated to Switzerland from Italy in the&#8230; Lire la suite I have to discuss this with&#8230; A sentence that every salesperson has certainly heard before. Sympathetic, respectful and seemingly quite normal. But if you&#8230; Lire la suite Nokia&#8217;s lesson: Change or disappear. In 2013, Nokia was sold to Microsoft. At the press conference, CEO Stephen Elop said a phrase that&#8230; Lire la suite Car delivery with a wow effect:&#8230; For many sales organizations, the vehicle handover is an administrative conclusion: Mounting signs, signing papers, handing over keys&#8230;. Lire la suite TCO &#8211; the underestimated discipline of&#8230; TCO &#8211; the underestimated discipline of many decision-makers Some believe that Total Cost of Ownership (TCO) is an&#8230; Lire la suite The biggest leadership trap: control instead&#8230; At the beginning of 2024, I accompanied a company in the retail sector that was struggling with high&#8230; Lire la suite Porsche stutters. The industry too. What we are currently experiencing is not a dent. It is a structural quake. A month ago, I&#8230; Lire la suite Business actor \u2013 when I deliberately&#8230; No, it wasn&rsquo;t a real argument. And also no real reason for termination. But it was a real&#8230; Lire la suite Non-competition clause in sales Non-competition clause in sales: protection against migration or sign of a lack of leadership culture? Anyone who works&#8230; Lire la suite Power, status, envy, and the sales&#8230; Power, status, envy, and the sales manager&rsquo;s ego. Or: When the employee pulls up in a new sports&#8230; Lire la suite What remains when clarity is missing? A leadership that is silent. What remains when clarity is missing? Last week, in a training session with&#8230; Lire la suite &#8220;Would you recommend us?&#8221; I remember a training session with an experienced sales consultant at a car dealership in Spiez. Technically, he&#8230; Lire la suite Not every order is a good&#8230; In late summer 2023, a retail company contacted me: a large budget, clear objectives, and a tight deadline&#8230;. Lire la suite Laughter does not diminish seriousness, but&#8230; Many things are trained in sales: closing techniques, argumentation strategies, objection handling, price negotiations. But what&rsquo;s almost never&#8230; Lire la suite Do you speak the language of&#8230; Recently, I was meeting with the managing director of a fashion chain in French-speaking Switzerland. We were planning&#8230; Lire la suite Service Excellence: The invisible but most&#8230; In the restaurant and hotel industry, product quality alone no longer determines success. The real difference lies where&#8230; Lire la suite A selection of open-ended questions for&#8230; I see it time and again in our FinOptima sales training: Many sales consultants jump far too quickly&#8230; Lire la suite Seven concrete approaches to delight and&#8230; A common misconception in sales: The sale is the end point. In reality, this is where the real&#8230; Lire la suite Executive coaching: between effectiveness, self-leadership and&#8230; Those who hold leadership positions operate in a highly complex environment. Far-reaching decisions, strategic shifts, power struggles, time&#8230; Lire la suite Efficient lead management in car dealerships Many car dealerships invest considerable sums in advertising, events, and online presence, yet sales often fall short of&#8230; Lire la suite Shortage of skilled workers, high staff&#8230; The Swiss hospitality industry is under pressure and faces structural challenges that are not merely temporary but have&#8230; Lire la suite Why I love what I do&#8230; I don&rsquo;t have a typical job. I have a purpose. One that challenges, fulfills, and motivates me. One&#8230; Lire la suite Regaining trust: Professional strategies for sustainable&#8230; Trust is the foundation of every stable customer relationship and, at the same time, its most fragile component&#8230;. Lire la suite I was treated like a nuisance,&#8230; Last week, I had a complaint as a private individual. A misunderstanding, a product defect. Nothing earth-shattering, but&#8230; Lire la suite Why discounts won&#8217;t keep customers in&#8230; One click. That&rsquo;s all it takes to compare price, performance, service, and availability. Transparency has become the norm&#8230;. Lire la suite When bonuses turn off your brain Why well-intentioned sales bonuses often backfire and how companies could use them more intelligently. Sales bonuses are practically&#8230; Lire la suite He was a rock. Then he&#8230; Giancarlo was the epitome of dedication. Sales manager at one of my clients, a car dealership in Chiasso,&#8230; Lire la suite &#8220;I&#8217;ll get in touch.&#8221; How can I tell if a customer is genuinely interested or just using me as leverage for lowering&#8230; Lire la suite Complaint management in sales: A brief&#8230; Complaints are part of doing business, but how a company handles them is what separates mediocrity from excellence&#8230;. Lire la suite Why many<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"footnotes":""},"class_list":["post-10656","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Articles d\u2019experts - Finoptima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finoptima.ch\/fr\/articles-dexperts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articles d\u2019experts - Finoptima\" \/>\n<meta property=\"og:description\" content=\"Articles d\u2019experts Dans nos articles d\u2019experts, nous partageons des id\u00e9es pratiques, des exp\u00e9riences concr\u00e8tes et des r\u00e9flexions sur la vente, le leadership, la qualit\u00e9 du service et le d\u00e9veloppement personnel. Pour celles et ceux qui ne laissent pas l\u2019impact au hasard \u2013 mais veulent comprendre comment se construisent des relations solides, des conversations porteuses de sens et des cultures efficaces. Customer at the center or the&#8230; A dilemma that many salespeople know all too well. One participant told me quite openly in one of&#8230; Lire la suite Porsche is correcting course and is&#8230; The news has made the industry sit up and take notice. Porsche, a symbol of innovation, is changing&#8230; Lire la suite Selling with AI: Dreams of the&#8230; Sales has always been changing. But what we are currently experiencing is not evolution. It is a tectonic&#8230; Lire la suite The car dealership was yesterday. Now&#8230; What Mercedes-AMG has opened with the new Brand Center in Hamburg is more than architecture. It&rsquo;s a statement&#8230;. Lire la suite What sales can learn from gastronomy When I lead trainings in the catering industry, I often ask: \u00ab\u00a0What makes a really good service for&#8230; Lire la suite What was the highest mountain in&#8230; A seemingly harmless question that I often ask at the beginning of a seminar. To loosen up. To&#8230; Lire la suite I wasn&#8217;t exactly the prototype for&#8230; Shorter than others, a little overweight, with Italian roots. Both parents immigrated to Switzerland from Italy in the&#8230; Lire la suite I have to discuss this with&#8230; A sentence that every salesperson has certainly heard before. Sympathetic, respectful and seemingly quite normal. But if you&#8230; Lire la suite Nokia&#8217;s lesson: Change or disappear. In 2013, Nokia was sold to Microsoft. At the press conference, CEO Stephen Elop said a phrase that&#8230; Lire la suite Car delivery with a wow effect:&#8230; For many sales organizations, the vehicle handover is an administrative conclusion: Mounting signs, signing papers, handing over keys&#8230;. Lire la suite TCO &#8211; the underestimated discipline of&#8230; TCO &#8211; the underestimated discipline of many decision-makers Some believe that Total Cost of Ownership (TCO) is an&#8230; Lire la suite The biggest leadership trap: control instead&#8230; At the beginning of 2024, I accompanied a company in the retail sector that was struggling with high&#8230; Lire la suite Porsche stutters. The industry too. What we are currently experiencing is not a dent. It is a structural quake. A month ago, I&#8230; Lire la suite Business actor \u2013 when I deliberately&#8230; No, it wasn&rsquo;t a real argument. And also no real reason for termination. But it was a real&#8230; Lire la suite Non-competition clause in sales Non-competition clause in sales: protection against migration or sign of a lack of leadership culture? Anyone who works&#8230; Lire la suite Power, status, envy, and the sales&#8230; Power, status, envy, and the sales manager&rsquo;s ego. Or: When the employee pulls up in a new sports&#8230; Lire la suite What remains when clarity is missing? A leadership that is silent. What remains when clarity is missing? Last week, in a training session with&#8230; Lire la suite &#8220;Would you recommend us?&#8221; I remember a training session with an experienced sales consultant at a car dealership in Spiez. Technically, he&#8230; Lire la suite Not every order is a good&#8230; In late summer 2023, a retail company contacted me: a large budget, clear objectives, and a tight deadline&#8230;. Lire la suite Laughter does not diminish seriousness, but&#8230; Many things are trained in sales: closing techniques, argumentation strategies, objection handling, price negotiations. But what&rsquo;s almost never&#8230; Lire la suite Do you speak the language of&#8230; Recently, I was meeting with the managing director of a fashion chain in French-speaking Switzerland. We were planning&#8230; Lire la suite Service Excellence: The invisible but most&#8230; In the restaurant and hotel industry, product quality alone no longer determines success. The real difference lies where&#8230; Lire la suite A selection of open-ended questions for&#8230; I see it time and again in our FinOptima sales training: Many sales consultants jump far too quickly&#8230; Lire la suite Seven concrete approaches to delight and&#8230; A common misconception in sales: The sale is the end point. In reality, this is where the real&#8230; Lire la suite Executive coaching: between effectiveness, self-leadership and&#8230; Those who hold leadership positions operate in a highly complex environment. Far-reaching decisions, strategic shifts, power struggles, time&#8230; Lire la suite Efficient lead management in car dealerships Many car dealerships invest considerable sums in advertising, events, and online presence, yet sales often fall short of&#8230; Lire la suite Shortage of skilled workers, high staff&#8230; The Swiss hospitality industry is under pressure and faces structural challenges that are not merely temporary but have&#8230; Lire la suite Why I love what I do&#8230; I don&rsquo;t have a typical job. I have a purpose. One that challenges, fulfills, and motivates me. One&#8230; Lire la suite Regaining trust: Professional strategies for sustainable&#8230; Trust is the foundation of every stable customer relationship and, at the same time, its most fragile component&#8230;. Lire la suite I was treated like a nuisance,&#8230; Last week, I had a complaint as a private individual. A misunderstanding, a product defect. Nothing earth-shattering, but&#8230; Lire la suite Why discounts won&#8217;t keep customers in&#8230; One click. That&rsquo;s all it takes to compare price, performance, service, and availability. Transparency has become the norm&#8230;. Lire la suite When bonuses turn off your brain Why well-intentioned sales bonuses often backfire and how companies could use them more intelligently. Sales bonuses are practically&#8230; Lire la suite He was a rock. Then he&#8230; Giancarlo was the epitome of dedication. Sales manager at one of my clients, a car dealership in Chiasso,&#8230; Lire la suite &#8220;I&#8217;ll get in touch.&#8221; How can I tell if a customer is genuinely interested or just using me as leverage for lowering&#8230; Lire la suite Complaint management in sales: A brief&#8230; Complaints are part of doing business, but how a company handles them is what separates mediocrity from excellence&#8230;. Lire la suite Why many\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finoptima.ch\/fr\/articles-dexperts\/\" \/>\n<meta property=\"og:site_name\" content=\"Finoptima\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T06:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/\",\"name\":\"Articles d\u2019experts - Finoptima\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/136.jpg\",\"datePublished\":\"2025-09-17T12:54:59+00:00\",\"dateModified\":\"2026-01-14T06:52:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/136.jpg\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/136.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/articles-dexperts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles d\u2019experts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/\",\"name\":\"FinOptima\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#organization\",\"name\":\"FinOptima\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"width\":715,\"height\":792,\"caption\":\"FinOptima\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/finoptima-franco-iaderosa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Articles d\u2019experts - Finoptima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/","og_locale":"fr_FR","og_type":"article","og_title":"Articles d\u2019experts - Finoptima","og_description":"Articles d\u2019experts Dans nos articles d\u2019experts, nous partageons des id\u00e9es pratiques, des exp\u00e9riences concr\u00e8tes et des r\u00e9flexions sur la vente, le leadership, la qualit\u00e9 du service et le d\u00e9veloppement personnel. Pour celles et ceux qui ne laissent pas l\u2019impact au hasard \u2013 mais veulent comprendre comment se construisent des relations solides, des conversations porteuses de sens et des cultures efficaces. Customer at the center or the&#8230; A dilemma that many salespeople know all too well. One participant told me quite openly in one of&#8230; Lire la suite Porsche is correcting course and is&#8230; The news has made the industry sit up and take notice. Porsche, a symbol of innovation, is changing&#8230; Lire la suite Selling with AI: Dreams of the&#8230; Sales has always been changing. But what we are currently experiencing is not evolution. It is a tectonic&#8230; Lire la suite The car dealership was yesterday. Now&#8230; What Mercedes-AMG has opened with the new Brand Center in Hamburg is more than architecture. It&rsquo;s a statement&#8230;. Lire la suite What sales can learn from gastronomy When I lead trainings in the catering industry, I often ask: \u00ab\u00a0What makes a really good service for&#8230; Lire la suite What was the highest mountain in&#8230; A seemingly harmless question that I often ask at the beginning of a seminar. To loosen up. To&#8230; Lire la suite I wasn&#8217;t exactly the prototype for&#8230; Shorter than others, a little overweight, with Italian roots. Both parents immigrated to Switzerland from Italy in the&#8230; Lire la suite I have to discuss this with&#8230; A sentence that every salesperson has certainly heard before. Sympathetic, respectful and seemingly quite normal. But if you&#8230; Lire la suite Nokia&#8217;s lesson: Change or disappear. In 2013, Nokia was sold to Microsoft. At the press conference, CEO Stephen Elop said a phrase that&#8230; Lire la suite Car delivery with a wow effect:&#8230; For many sales organizations, the vehicle handover is an administrative conclusion: Mounting signs, signing papers, handing over keys&#8230;. Lire la suite TCO &#8211; the underestimated discipline of&#8230; TCO &#8211; the underestimated discipline of many decision-makers Some believe that Total Cost of Ownership (TCO) is an&#8230; Lire la suite The biggest leadership trap: control instead&#8230; At the beginning of 2024, I accompanied a company in the retail sector that was struggling with high&#8230; Lire la suite Porsche stutters. The industry too. What we are currently experiencing is not a dent. It is a structural quake. A month ago, I&#8230; Lire la suite Business actor \u2013 when I deliberately&#8230; No, it wasn&rsquo;t a real argument. And also no real reason for termination. But it was a real&#8230; Lire la suite Non-competition clause in sales Non-competition clause in sales: protection against migration or sign of a lack of leadership culture? Anyone who works&#8230; Lire la suite Power, status, envy, and the sales&#8230; Power, status, envy, and the sales manager&rsquo;s ego. Or: When the employee pulls up in a new sports&#8230; Lire la suite What remains when clarity is missing? A leadership that is silent. What remains when clarity is missing? Last week, in a training session with&#8230; Lire la suite &#8220;Would you recommend us?&#8221; I remember a training session with an experienced sales consultant at a car dealership in Spiez. Technically, he&#8230; Lire la suite Not every order is a good&#8230; In late summer 2023, a retail company contacted me: a large budget, clear objectives, and a tight deadline&#8230;. Lire la suite Laughter does not diminish seriousness, but&#8230; Many things are trained in sales: closing techniques, argumentation strategies, objection handling, price negotiations. But what&rsquo;s almost never&#8230; Lire la suite Do you speak the language of&#8230; Recently, I was meeting with the managing director of a fashion chain in French-speaking Switzerland. We were planning&#8230; Lire la suite Service Excellence: The invisible but most&#8230; In the restaurant and hotel industry, product quality alone no longer determines success. The real difference lies where&#8230; Lire la suite A selection of open-ended questions for&#8230; I see it time and again in our FinOptima sales training: Many sales consultants jump far too quickly&#8230; Lire la suite Seven concrete approaches to delight and&#8230; A common misconception in sales: The sale is the end point. In reality, this is where the real&#8230; Lire la suite Executive coaching: between effectiveness, self-leadership and&#8230; Those who hold leadership positions operate in a highly complex environment. Far-reaching decisions, strategic shifts, power struggles, time&#8230; Lire la suite Efficient lead management in car dealerships Many car dealerships invest considerable sums in advertising, events, and online presence, yet sales often fall short of&#8230; Lire la suite Shortage of skilled workers, high staff&#8230; The Swiss hospitality industry is under pressure and faces structural challenges that are not merely temporary but have&#8230; Lire la suite Why I love what I do&#8230; I don&rsquo;t have a typical job. I have a purpose. One that challenges, fulfills, and motivates me. One&#8230; Lire la suite Regaining trust: Professional strategies for sustainable&#8230; Trust is the foundation of every stable customer relationship and, at the same time, its most fragile component&#8230;. Lire la suite I was treated like a nuisance,&#8230; Last week, I had a complaint as a private individual. A misunderstanding, a product defect. Nothing earth-shattering, but&#8230; Lire la suite Why discounts won&#8217;t keep customers in&#8230; One click. That&rsquo;s all it takes to compare price, performance, service, and availability. Transparency has become the norm&#8230;. Lire la suite When bonuses turn off your brain Why well-intentioned sales bonuses often backfire and how companies could use them more intelligently. Sales bonuses are practically&#8230; Lire la suite He was a rock. Then he&#8230; Giancarlo was the epitome of dedication. Sales manager at one of my clients, a car dealership in Chiasso,&#8230; Lire la suite &#8220;I&#8217;ll get in touch.&#8221; How can I tell if a customer is genuinely interested or just using me as leverage for lowering&#8230; Lire la suite Complaint management in sales: A brief&#8230; Complaints are part of doing business, but how a company handles them is what separates mediocrity from excellence&#8230;. Lire la suite Why many","og_url":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/","og_site_name":"Finoptima","article_modified_time":"2026-01-14T06:52:35+00:00","og_image":[{"url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/","url":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/","name":"Articles d\u2019experts - Finoptima","isPartOf":{"@id":"https:\/\/finoptima.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/#primaryimage"},"image":{"@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/#primaryimage"},"thumbnailUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg","datePublished":"2025-09-17T12:54:59+00:00","dateModified":"2026-01-14T06:52:35+00:00","breadcrumb":{"@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finoptima.ch\/fr\/articles-dexperts\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/#primaryimage","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/11\/136.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/finoptima.ch\/fr\/articles-dexperts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/finoptima.ch\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Articles d\u2019experts"}]},{"@type":"WebSite","@id":"https:\/\/finoptima.ch\/fr\/#website","url":"https:\/\/finoptima.ch\/fr\/","name":"FinOptima","description":"","publisher":{"@id":"https:\/\/finoptima.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finoptima.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/finoptima.ch\/fr\/#organization","name":"FinOptima","url":"https:\/\/finoptima.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","width":715,"height":792,"caption":"FinOptima"},"image":{"@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/finoptima-franco-iaderosa"]}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/pages\/10656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/comments?post=10656"}],"version-history":[{"count":0,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/pages\/10656\/revisions"}],"wp:attachment":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/media?parent=10656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}