{"id":14416,"date":"2025-05-30T16:52:29","date_gmt":"2025-05-30T16:52:29","guid":{"rendered":"https:\/\/finoptima.ch\/wenn-der-bonus-das-hirn-ausschaltet\/"},"modified":"2025-11-15T14:49:27","modified_gmt":"2025-11-15T14:49:27","slug":"wenn-der-bonus-das-hirn-ausschaltet","status":"publish","type":"post","link":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/","title":{"rendered":"Quand les primes \u00e9teignent votre cerveau"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\" data-start=\"0\" data-end=\"158\">Pourquoi les primes de vente bien intentionn\u00e9es se retournent souvent contre les entreprises et comment elles pourraient \u00eatre utilis\u00e9es plus intelligemment.<\/p>\r\n<p data-start=\"160\" data-end=\"335\">Les primes de vente sont presque une loi naturelle dans le monde commercial. Plus les ventes sont \u00e9lev\u00e9es, plus le portefeuille se remplit. Cela semble juste, n\u2019est-ce pas ?<\/p>\r\n<p data-start=\"337\" data-end=\"373\">Mais la r\u00e9alit\u00e9 est plus complexe.<\/p>\r\n<p data-start=\"375\" data-end=\"922\">Voici quelques questions que je pose souvent \u00e0 mes clients \u00e0 ce sujet :<br data-start=\"446\" data-end=\"449\" \/>\u2013 Pourquoi le \u00ab meilleur \u00bb vendeur ne vend-il soudainement que ce qui lui rapporte la prime la plus \u00e9lev\u00e9e, et non ce dont le client a r\u00e9ellement besoin ?<br data-start=\"603\" data-end=\"606\" \/>\u2013 Pourquoi l\u2019esprit d\u2019\u00e9quipe, la qualit\u00e9 et la durabilit\u00e9 passent-ils souvent au second plan lorsque les primes individuelles dominent ?<br data-start=\"742\" data-end=\"745\" \/>\u2013 Pourquoi certaines entreprises s\u2019appuient-elles sur les m\u00eames syst\u00e8mes d\u2019incitation ann\u00e9e apr\u00e8s ann\u00e9e, alors que l\u2019effet souhait\u00e9 est souvent absent de mani\u00e8re d\u00e9montrable ?<\/p>\r\n<p data-start=\"924\" data-end=\"1220\">Les chiffres confirment le dilemme : selon une \u00e9tude de la Harvard Business School (2020), des objectifs de prime agressifs entra\u00eenent un comportement \u00e9thiquement discutable dans plus de 40 % des cas. Et : plus de 50 % des commerciaux jugent leur structure de commission d\u00e9motivante ou injuste.<\/p>\r\n<p data-start=\"1222\" data-end=\"1256\">Alors, o\u00f9 se situe le probl\u00e8me ?<\/p>\r\n<p data-start=\"1258\" data-end=\"1344\">La prime en elle-m\u00eame n\u2019est pas le probl\u00e8me, mais la mani\u00e8re dont elle est utilis\u00e9e.<\/p>\r\n<p data-start=\"1346\" data-end=\"1462\">Lors de nombreuses missions de conseil, j\u2019ai observ\u00e9 cinq \u00e9cueils typiques li\u00e9s aux primes bas\u00e9es sur les ventes :<\/p>\r\n<ol data-start=\"1464\" data-end=\"1919\">\r\n<li data-start=\"1464\" data-end=\"1562\">\r\n<p data-start=\"1467\" data-end=\"1562\"><strong data-start=\"1467\" data-end=\"1498\">Orientation \u00e0 court terme :<\/strong> Les chiffres trimestriels priment sur la fid\u00e9lisation client.<\/p>\r\n<\/li>\r\n<li data-start=\"1563\" data-end=\"1666\">\r\n<p data-start=\"1566\" data-end=\"1666\"><strong data-start=\"1566\" data-end=\"1602\">KPIs et incitations incorrects :<\/strong> Volume au lieu de marge, effet de mode au lieu de pertinence.<\/p>\r\n<\/li>\r\n<li data-start=\"1667\" data-end=\"1774\">\r\n<p data-start=\"1670\" data-end=\"1774\"><strong data-start=\"1670\" data-end=\"1722\">Individualisme au lieu de performance d\u2019\u00e9quipe :<\/strong> Chacun se bat pour soi (et le client le ressent).<\/p>\r\n<\/li>\r\n<li data-start=\"1775\" data-end=\"1848\">\r\n<p data-start=\"1778\" data-end=\"1848\"><strong data-start=\"1778\" data-end=\"1806\">Manque de transparence :<\/strong> Des r\u00e8gles floues g\u00e9n\u00e8rent la m\u00e9fiance.<\/p>\r\n<\/li>\r\n<li data-start=\"1849\" data-end=\"1919\">\r\n<p data-start=\"1852\" data-end=\"1919\"><strong data-start=\"1852\" data-end=\"1874\">Finalit\u00e9 oubli\u00e9e :<\/strong> Les employ\u00e9s veulent plus que de l\u2019argent.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p data-start=\"1921\" data-end=\"1954\"><strong data-start=\"1921\" data-end=\"1952\">Que fonctionne \u00e0 la place ?<\/strong><\/p>\r\n<p data-start=\"1956\" data-end=\"2357\">\u2013 Mod\u00e8les combin\u00e9s avec crit\u00e8res qualitatifs (satisfaction client, ventes crois\u00e9es, objectifs d\u2019\u00e9quipe)<br data-start=\"2059\" data-end=\"2062\" \/>\u2013 \u00c9quit\u00e9 et transparence : primes comme partie d\u2019un engagement partenarial<br data-start=\"2136\" data-end=\"2139\" \/>\u2013 Orientation long terme : primes de d\u00e9veloppement pluriannuelles plut\u00f4t que r\u00e9sultats mensuels<br data-start=\"2234\" data-end=\"2237\" \/>\u2013 Changement culturel : passer du \u00ab chasseur \u00bb au \u00ab conseiller \u00bb, et du guid\u00e9 par la prime au \u00ab murmureur de clients \u00bb<\/p>\r\n<p data-start=\"2359\" data-end=\"2573\">Ma recommandation est donc la suivante : des primes, oui, mais dans le cadre d\u2019un syst\u00e8me global intelligent. Elles ne doivent en aucun cas remplacer le leadership, la culture et le d\u00e9veloppement des comp\u00e9tences.<\/p>\r\n<p data-start=\"2575\" data-end=\"2673\">Car ceux qui se concentrent uniquement sur les chiffres finiront par ne vendre que des chiffres.<\/p>\r\n<p data-start=\"2675\" data-end=\"2868\" data-is-last-node=\"\" data-is-only-node=\"\">Et vous, quelle est votre perception des primes en vente ? Sont-elles plut\u00f4t une mal\u00e9diction ou une b\u00e9n\u00e9diction ?<br data-start=\"2788\" data-end=\"2791\" \/>N\u2019h\u00e9sitez pas \u00e0 partager votre avis et vos exp\u00e9riences dans les commentaires.<\/p>\r\n<p>\u00a0<br \/><strong>D\u00e9ployer les potentiels \u2013 c\u00e9l\u00e9brer les r\u00e9ussites.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Warum gut gemeinte Verkaufsboni oft das Gegenteil bewirken und wie Unternehmen sie intelligenter einsetzen k\u00f6nnten.<\/p>\n","protected":false},"author":1,"featured_media":16194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[140],"tags":[],"class_list":["post-14416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fachbeitraege-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand les primes \u00e9teignent votre cerveau - Finoptima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand les primes \u00e9teignent votre cerveau - Finoptima\" \/>\n<meta property=\"og:description\" content=\"Warum gut gemeinte Verkaufsboni oft das Gegenteil bewirken und wie Unternehmen sie intelligenter einsetzen k\u00f6nnten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/\" \/>\n<meta property=\"og:site_name\" content=\"Finoptima\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T16:52:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-15T14:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@finoptima.ch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@finoptima.ch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/\"},\"author\":{\"name\":\"admin@finoptima.ch\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/person\\\/1fa39e819e454a22bb8d6e0901547e60\"},\"headline\":\"Quand les primes \u00e9teignent votre cerveau\",\"datePublished\":\"2025-05-30T16:52:29+00:00\",\"dateModified\":\"2025-11-15T14:49:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\",\"articleSection\":[\"insights\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/\",\"name\":\"Quand les primes \u00e9teignent votre cerveau - Finoptima\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\",\"datePublished\":\"2025-05-30T16:52:29+00:00\",\"dateModified\":\"2025-11-15T14:49:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#primaryimage\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png\",\"width\":900,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/quand-les-primes-teignent-votre-cerveau\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quand les primes \u00e9teignent votre cerveau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/\",\"name\":\"FinOptima\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#organization\",\"name\":\"FinOptima\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"contentUrl\":\"https:\\\/\\\/finoptima.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo-Light-Trademark.png\",\"width\":715,\"height\":792,\"caption\":\"FinOptima\"},\"image\":{\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/finoptima-franco-iaderosa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/#\\\/schema\\\/person\\\/1fa39e819e454a22bb8d6e0901547e60\",\"name\":\"admin@finoptima.ch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g\",\"caption\":\"admin@finoptima.ch\"},\"sameAs\":[\"https:\\\/\\\/finoptima.ch\"],\"url\":\"https:\\\/\\\/finoptima.ch\\\/fr\\\/author\\\/adminfinoptima-ch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quand les primes \u00e9teignent votre cerveau - Finoptima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/","og_locale":"fr_FR","og_type":"article","og_title":"Quand les primes \u00e9teignent votre cerveau - Finoptima","og_description":"Warum gut gemeinte Verkaufsboni oft das Gegenteil bewirken und wie Unternehmen sie intelligenter einsetzen k\u00f6nnten.","og_url":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/","og_site_name":"Finoptima","article_published_time":"2025-05-30T16:52:29+00:00","article_modified_time":"2025-11-15T14:49:27+00:00","og_image":[{"width":900,"height":651,"url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png","type":"image\/png"}],"author":"admin@finoptima.ch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@finoptima.ch","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#article","isPartOf":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/"},"author":{"name":"admin@finoptima.ch","@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/person\/1fa39e819e454a22bb8d6e0901547e60"},"headline":"Quand les primes \u00e9teignent votre cerveau","datePublished":"2025-05-30T16:52:29+00:00","dateModified":"2025-11-15T14:49:27+00:00","mainEntityOfPage":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/"},"wordCount":477,"publisher":{"@id":"https:\/\/finoptima.ch\/fr\/#organization"},"image":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#primaryimage"},"thumbnailUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png","articleSection":["insights"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/","url":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/","name":"Quand les primes \u00e9teignent votre cerveau - Finoptima","isPartOf":{"@id":"https:\/\/finoptima.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#primaryimage"},"image":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#primaryimage"},"thumbnailUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png","datePublished":"2025-05-30T16:52:29+00:00","dateModified":"2025-11-15T14:49:27+00:00","breadcrumb":{"@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#primaryimage","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2025\/05\/Verkaufsschulung-Verkaufstraining_Bonus_1_FinOptimaeng-1.png","width":900,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/finoptima.ch\/fr\/quand-les-primes-teignent-votre-cerveau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/finoptima.ch\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Quand les primes \u00e9teignent votre cerveau"}]},{"@type":"WebSite","@id":"https:\/\/finoptima.ch\/fr\/#website","url":"https:\/\/finoptima.ch\/fr\/","name":"FinOptima","description":"","publisher":{"@id":"https:\/\/finoptima.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finoptima.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/finoptima.ch\/fr\/#organization","name":"FinOptima","url":"https:\/\/finoptima.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","contentUrl":"https:\/\/finoptima.ch\/wp-content\/uploads\/2026\/09\/Logo-Light-Trademark.png","width":715,"height":792,"caption":"FinOptima"},"image":{"@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/finoptima-franco-iaderosa"]},{"@type":"Person","@id":"https:\/\/finoptima.ch\/fr\/#\/schema\/person\/1fa39e819e454a22bb8d6e0901547e60","name":"admin@finoptima.ch","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7de6132d12ccea36106e2811e29a7b633989412669b9a4fffe833127b1135795?s=96&d=mm&r=g","caption":"admin@finoptima.ch"},"sameAs":["https:\/\/finoptima.ch"],"url":"https:\/\/finoptima.ch\/fr\/author\/adminfinoptima-ch\/"}]}},"_links":{"self":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/posts\/14416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/comments?post=14416"}],"version-history":[{"count":0,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/posts\/14416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/media\/16194"}],"wp:attachment":[{"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/media?parent=14416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/categories?post=14416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finoptima.ch\/fr\/wp-json\/wp\/v2\/tags?post=14416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}