1.0Finoptimahttps://finoptima.ch/it/admin@finoptima.chhttps://finoptima.ch/it/author/adminfinoptima-ch/rich600338<blockquote class="wp-embedded-content" data-secret="No4UUXH6sb"><a href="https://finoptima.ch/it/articoli-specialistici/">Articoli specialistici</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://finoptima.ch/it/articoli-specialistici/embed/#?secret=No4UUXH6sb" width="600" height="338" title="“Articoli specialistici” — Finoptima" data-secret="No4UUXH6sb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://finoptima.ch/wp-includes/js/wp-embed.min.js </script> Articoli specialistici Nei nostri articoli specialistici condividiamo spunti pratici, esperienze concrete e riflessioni sui temi della vendita, della leadership, della qualità del servizio e della crescita personale.
Pensati per chi non lascia l’efficacia al caso – ma desidera capire come nascono relazioni, dialoghi e culture che funzionano davvero. Customer at the center or the… A dilemma that many salespeople know all too well. One participant told me quite openly in one of… Leggi di più Porsche is correcting course and is… The news has made the industry sit up and take notice. Porsche, a symbol of innovation, is changing… Leggi di più Selling with AI: Dreams of the… Sales has always been changing. But what we are currently experiencing is not evolution. It is a tectonic… Leggi di più The car dealership was yesterday. Now… What Mercedes-AMG has opened with the new Brand Center in Hamburg is more than architecture. It’s a statement…. Leggi di più What sales can learn from gastronomy When I lead trainings in the catering industry, I often ask: “What makes a really good service for… Leggi di più What was the highest mountain in… A seemingly harmless question that I often ask at the beginning of a seminar. To loosen up. To… Leggi di più I wasn’t exactly the prototype for… Shorter than others, a little overweight, with Italian roots. Both parents immigrated to Switzerland from Italy in the… Leggi di più I have to discuss this with… A sentence that every salesperson has certainly heard before. Sympathetic, respectful and seemingly quite normal. But if you… Leggi di più Nokia’s lesson: Change or disappear. In 2013, Nokia was sold to Microsoft. At the press conference, CEO Stephen Elop said a phrase that… Leggi di più Car delivery with a wow effect:… For many sales organizations, the vehicle handover is an administrative conclusion: Mounting signs, signing papers, handing over keys…. Leggi di più TCO – the underestimated discipline of… TCO – the underestimated discipline of many decision-makers Some believe that Total Cost of Ownership (TCO) is an… Leggi di più The biggest leadership trap: control instead… At the beginning of 2024, I accompanied a company in the retail sector that was struggling with high… Leggi di più Porsche stutters. The industry too. What we are currently experiencing is not a dent. It is a structural quake. A month ago, I… Leggi di più Business actor – when I deliberately… No, it wasn’t a real argument. And also no real reason for termination. But it was a real… Leggi di più Non-competition clause in sales Non-competition clause in sales: protection against migration or sign of a lack of leadership culture? Anyone who works… Leggi di più Power, status, envy, and the sales… Power, status, envy, and the sales manager’s ego. Or: When the employee pulls up in a new sports… Leggi di più What remains when clarity is missing? A leadership that is silent. What remains when clarity is missing? Last week, in a training session with… Leggi di più “Would you recommend us?” I remember a training session with an experienced sales consultant at a car dealership in Spiez. Technically, he… Leggi di più Not every order is a good… In late summer 2023, a retail company contacted me: a large budget, clear objectives, and a tight deadline…. Leggi di più Laughter does not diminish seriousness, but… Many things are trained in sales: closing techniques, argumentation strategies, objection handling, price negotiations. But what’s almost never… Leggi di più Do you speak the language of… Recently, I was meeting with the managing director of a fashion chain in French-speaking Switzerland. We were planning… Leggi di più Service Excellence: The invisible but most… In the restaurant and hotel industry, product quality alone no longer determines success. The real difference lies where… Leggi di più A selection of open-ended questions for… I see it time and again in our FinOptima sales training: Many sales consultants jump far too quickly… Leggi di più Seven concrete approaches to delight and… A common misconception in sales: The sale is the end point. In reality, this is where the real… Leggi di più Executive coaching: between effectiveness, self-leadership and… Those who hold leadership positions operate in a highly complex environment. Far-reaching decisions, strategic shifts, power struggles, time… Leggi di più Efficient lead management in car dealerships Many car dealerships invest considerable sums in advertising, events, and online presence, yet sales often fall short of… Leggi di più Shortage of skilled workers, high staff… The Swiss hospitality industry is under pressure and faces structural challenges that are not merely temporary but have… Leggi di più Why I love what I do… I don’t have a typical job. I have a purpose. One that challenges, fulfills, and motivates me. One… Leggi di più Regaining trust: Professional strategies for sustainable… Trust is the foundation of every stable customer relationship and, at the same time, its most fragile component…. Leggi di più I was treated like a nuisance,… Last week, I had a complaint as a private individual. A misunderstanding, a product defect. Nothing earth-shattering, but… Leggi di piùhttps://finoptima.ch/wp-content/uploads/2025/11/136.jpg