About Us
FinOptima is a Swiss-based training and consulting company specializing in practical sales training, communication, and leadership development. Founded in 2019 by Franco Iaderosa, the company focuses on delivering tailored training solutions for the hospitality, hotel, automotive, finance, and retail sectors.
FinOptima offers multilingual training sessions (German, French, Italian, and English) and supports businesses across the entire DACH region. Training formats range from in-house sessions and online coaching to multi-level certification programs.
With over 30 years of industry experience and a strong emphasis on practical methodology, interactive client engagement, and measurable outcomes, FinOptima is the preferred training partner for companies that value quality and impact.
Franco Iaderosa
Why I love what I do.
I don’t have a conventional job – I have a calling. A calling that challenges, fulfills, and drives me. One that never feels routine, even after more than three decades, because at its core lies the same goal: helping people grow.
Not by selling castles in the air, but through meaningful collaboration built on mutual respect and tangible results.
Meet our team
Expert team members
Franco Iaderosa
Founder and CEO of FinOptimaSales Consultant | Executive Trainer & Coach in Sales, Communication & Leadership
Christian Schulz
Trainer and Coach for Holistic Well-Being, Stress Reduction, Emotional Balance and Inner Peace
Pauline Hammerer
Reception & Client Services | Office Management | Training Logistics | Project Coordination
CLIENTS FEEDBACK
Listening to our clients
To be honest, I was at the limit – and thought coaching wouldn't do any good anyway. But Franky solved a lot with just a few questions. I see my role in the company differently now. No longer only operationally, but also as a cultural carrier. That's what it took.
Franky brings a combination that is rare: He knows everyday life in the company and he dares to address things that would otherwise fall by the wayside. The training was intense, but fair. I reflected a lot about myself, my team and how we treat each other.
What was important to me was not a show, no small talk, but honest exchange. That's exactly what I got. I recognized many patterns that I was no longer aware of and was able to address concrete changes in conversational behavior.
It was relaxed and you could honestly say if you didn't understand something. Franky made the training very pleasant.
I was unsure before. Now I have more self-confidence in the conversation.
I was surprised how much fun it was. Now I feel more confident on the phone.
Our Vision
Unleashing potential – Celebrating success
At FinOptima, we firmly believe that sales is more than just closing deals – it is the art of inspiring people and creating lasting relationships.
We don’t just dream of a successful future – we actively shape it.
Our vision is to become the go-to partner for businesses and individuals seeking sustainable sales consulting and targeted, high-impact training. We aim to help our clients unlock their full potential and set new benchmarks in sales performance.
We are driven to motivate, inspire, and guide people and organizations through innovative methods and tailored solutions. We believe in long-term partnerships – and that genuine success arises when expertise and passion go hand in hand.
Our Philosophy
Our Philosophy – Your Success Is Our Motivation
At FinOptima, everything revolves around one goal: your success in sales.
We believe that every sales challenge is an opportunity – a chance to grow, to unlock new potential, and to gain a decisive competitive edge.
Our mission is to help you get the very best out of your team and your sales processes. With tailored solutions, practical training, and personal commitment, we stand by your side – as a partner who works with you at eye level, solution-focused and always attuned to the dynamics of the market.
Our Offer
Bespoke Sales Consulting and Training
We offer a broad range of highly specialized services, each designed to meet your specific needs and objectives:
From small teams to large departments – our multilingual training (German, French, English, Italian) is hands-on and immediately applicable. We train your staff in communication, negotiation, sales psychology, and closing techniques.
Long-term guidance and strategic support for sales teams and individuals. Our seasoned mentors help you grow strategically, overcome challenges, and exceed your goals.
Our individualized coaching programs are designed for sales professionals and leaders who want to enhance their performance and leadership capabilities. With FinOptima coaching, good salespeople become outstanding sales professionals.
Understand your service through the customer’s eyes. Our discreet audits uncover hidden weak points and provide actionable recommendations – to improve service quality, boost customer satisfaction, and increase your revenue.
We analyze your current processes and develop targeted strategies to sustainably increase your sales performance. Drawing on many years of experience, we help you secure competitive advantages and position your team for long-term success.
FinOptima offers Business Acting with its own professional actor-coaches, trained to simulate real business scenarios in a highly authentic and impactful way. Whether playing customers, employees or leaders, our Business Actors create emotionally engaging learning environments that allow for deep behavioural insight and transformation.
Success through collaboration – with FinOptima, you have a strong partner at your side.
We accompany you on your journey to greater sales success – with practical, personalized, and results-oriented solutions.
Contact us today for a non-binding consultation and let’s achieve your sales goals – together.
Our motivation
What Drives Us – Every Day
What motivates us is the desire to make a difference and leave a lasting footprint.
Customer proximity, a strong hands-on mentality, and deep market understanding form the three pillars of our success.
Our approach is always long-term – whether in process development, the design and implementation of training or sales strategies, or the acquisition of new partners. Everything we do is based on trust, which is the foundation of all our actions.
We believe in transparent communication and never promise what we can’t deliver. We see ourselves as operational strategists who think in holistic solutions – always with a clear focus on your goals.
Authentic. Individual. Self-reflective.
Core Values
Our Core Values
Our values serve as an inner compass that guides us in everything we do. They shape FinOptima’s identity and define the principles and convictions that govern our behavior and decision-making processes.
We are committed to understanding and meeting our clients’ needs through open and respectful communication. Always authentic, empathetic, and deeply human. For you, this means that your interests are always our top priority. For you, this means that your interests are always our top priority.
Trust is the foundation of our collaboration. We listen attentively, respond with empathy, and interact as equals. Our clients and partners can rely on us – we keep our promises. This provides you with planning reliability and the assurance that we will remain a dependable partner over the long term.
We strive for excellence in everything we do. With great passion and commitment, we dedicate our full expertise to serving our clients. Going the proverbial "extra mile" is our daily standard. For you, this means having a reliable partner at your side who truly understands your challenges – and remains by your side long after the project has been completed.
Your partner
May We Become Your Preferred Partner?
Choose FinOptima as your trusted partner in sales consulting, tailored training, and coaching in the areas of sales, leadership, and communication – and experience the difference we can make in your organization.
At FinOptima, profound expertise and extensive industry experience meet innovative solutions tailored to your specific needs. Our experts offer not just theoretical knowledge, but hands-on strategies that are immediately applicable and deliver measurable, lasting results.
With FinOptima at your side, you benefit from a partnership built on trust, measurable outcomes, and your long-term success.
Let’s exceed your goals together – and take your business to the next level.
Your Advantages
What Are the Benefits of Working with Us?
Why sales training and consulting with FinOptima leads to real, measurable results:
Successful sales are never a matter of chance – they result from practice, exchange, and continuous development. This is precisely where FinOptima comes in. Our sales trainingsand consulting services offer you and your team the ideal blend of hands-on experience,
interactive exercises, and – just as importantly – the joy of learning.
What Makes FinOptima Unique:
Our training is based on more than 25 years of real-world sales experience. Your employees don’t just learn theoretical concepts – they acquire proven techniques that can be directly implemented in day-to-day sales situations.
We foster dynamic exchange and team collaboration. In small groups, participants develop tailored solutions and sales strategies that address their daily challenges.
Effective learning should also be motivating and engaging. Through interactive role plays, real-life case studies, and team exercises, we ensure that every training session is not only impactful but enjoyable – and that the content stays anchored in memory.
Every company is different – which is why we tailor our training precisely to your needs. Together, we develop custom programs that elevate your sales performance to the next level.
Franco Iaderosa and the FinOptima team bring decades of experience in sales, leadership, and coaching. We know what works – and we pass on our insights with contagious enthusiasm and practical focus.
Whether in German, English, French, or Italian – we deliver training in the language that resonates best with your team.
The key to your success? Practice, interaction, and enthusiasm.
FinOptima ensures that your sales team not only learns the right techniques – but enters their workday motivated and inspired.
Start your journey with FinOptima today and discover how practical training makes all the difference!
