Unleashing potential - celebrating success
Your trusted partner for tailored sales consulting, individual coaching, and multilingual training (EN, DE, FR, IT) in sales, leadership, and communication.
ABOUT US
Welcome – and thank you for your interest in FinOptima.
Choosing FinOptima means partnering with a firm that brings measurable impact to your organisation through expert consulting, training, and coaching in sales, leadership, and communication.
FinOptima is a Swiss-based training and consulting firm, specialising in practical, results-driven development in sales, communication, and leadership. Founded in 1992 by Franco Iaderosa, the company delivers tailored training solutions for clients in gastronomy, hospitality, the automotive sector, financial services, and retail.
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Supported companies
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Number of salespeople trained
Our approach is grounded in real-world relevance and focused on measurable outcomes. We offer multilingual programmes (English, German, French, Italian) and serve clients across the entire DACH region.
Our services range from in-house workshops and online coaching sessions to modular certification programmes.
With over 30 years of industry experience and a strong commitment to hands-on methods, customer engagement, and lasting results, FinOptima is the preferred training partner for organisations that demand quality, precision, and effectiveness.
TRANSFORMATIVE SOLUTION
Comprehensive service offer
Versatile, practice-oriented, and personalised: FinOptima provides high-impact consulting, coaching, and training – for sales, leadership, and professional development. Discover our full portfolio at a glance.
Sales Training
Sales Training
Sales doesn’t begin with the product – it begins with the person. With their mindset, clarity, and ability to persuade. That’s exactly where our sales training comes in.
Mentoring
Mentoring
Mentoring is not training. It is not coaching. And it is certainly not top-down consulting. It is a partnership-based space for reflection and growth – where experience, expertise, and dialogue come together with the aim of supporting individuals on their leadership path.
Coaching
Coaching
Coaching is not classical training – it is a protected space for development. A process for individuals who want to make a difference, and who understand that sustainable change always begins with oneself.
Mystery Shopping & Guesting
Mystery Shopping & Guesting
Every brand promises quality. But how consistently is that promise kept in everyday practice? What customers actually experience is shaped not by guidelines, but by what truly happens in real time.
Sales Consulting
Sales Consulting
Many sales organisations underperform not for lack of motivation, but because structures, processes, or leadership frameworks are misaligned. That’s where our sales consulting begins.
Business Acting
Business Acting
FinOptima offers Business Acting with its own professional actor-coaches, trained to simulate real business scenarios in a highly authentic and impactful way. Whether playing customers, employees or leaders, our Business Actors create emotionally engaging learning environments that allow for deep behavioural insight and transformation.
How to reach us
Whether you’re looking for a consultation, scheduling an appointment, or have specific questions, simply select your topic and send us a message. We’ll get back to you personally and promptly.
Feel free to get in touch or visit our location.
Our motivation
What Drives Us – Every Day
What motivates us is the desire to make a difference and leave a lasting footprint.
Customer proximity, a strong hands-on mentality, and deep market understanding form the three pillars of our success.
Our approach is always long-term – whether in process development, the design and implementation of training or sales strategies, or the acquisition of new partners. Everything we do is based on trust, which is the foundation of all our actions.
We believe in transparent communication and never promise what we can’t deliver. We see ourselves as operational strategists who think in holistic solutions – always with a clear focus on your goals.
Authentic. Individual. Self-reflective.
MEET OUR TEAMS
Expert team members
Franco Iaderosa
Founder & Managing Director
Ireen Sommer
Coach for Personal Development
Christian Heiss
Trainer and Coach for Holistic Wellbeing
Pauline Hammerer
Client Relations & Front Office
CLIENTS FEEDBACK
Listening to our clients
To be honest, I was at the limit – and thought coaching wouldn't do any good anyway. But Franky solved a lot with just a few questions. I see my role in the company differently now. No longer only operationally, but also as a cultural carrier. That's what it took.
Franky brings a combination that is rare: He knows everyday life in the company and he dares to address things that would otherwise fall by the wayside. The training was intense, but fair. I reflected a lot about myself, my team and how we treat each other.
What was important to me was not a show, no small talk, but honest exchange. That's exactly what I got. I recognized many patterns that I was no longer aware of and was able to address concrete changes in conversational behavior.
It was relaxed and you could honestly say if you didn't understand something. Franky made the training very pleasant.
I was unsure before. Now I have more self-confidence in the conversation.
I was surprised how much fun it was. Now I feel more confident on the phone.
Partner Companies
Sales in the premium segment requires more than compelling arguments. Our expert insights show how emotional selling, multilingual training, and tailored coaching create tangible impact – especially in luxury environments.
