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Customer at the center or the deal?

A dilemma that many salespeople know all too well. One participant told me quite openly in one of my trainings: “Franky, sometimes I don’t know what’s right anymore. I want to give honest advice, but at the end of the...
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What sales can learn from gastronomy

When I lead trainings in the catering industry, I often ask: “What makes a really good service for you?” The answers come immediately: Attention. Cordiality. Timing. A good sense for the moment and for the person. The amazing thing is...
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I have to discuss this with my wife first

A sentence that every salesperson has certainly heard before. Sympathetic, respectful and seemingly quite normal. But if you listen more closely, you will notice that this is not just a statement. It is an objection and often a polite form...
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Nokia’s lesson: Change or disappear.

In 2013, Nokia was sold to Microsoft. At the press conference, CEO Stephen Elop said a phrase that will be remembered: “We didn’t do anything wrong, and yet we lost.” A sober sentence that sums up the dramatic case of...
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